Choose an AI workflow you can actually trust and repeat
Turn one recurring task into a reviewable AI workflow with a clear brief, controlled source material, and a practical pilot.
The CCM Marketer journal
Useful ideas for your next move.
Practical guides to software, AI, marketing, and a more considered way of working.
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AI Support Ticket Triage: Route Customer Requests With Human Oversight
Design clear labels, escalation rules, and a human review queue before using AI to route customer support requests.
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How to Check AI-Generated Excel Formulas Before You Use Them
Use clear calculation rules, invented sample rows, and independent checks to review an AI-generated spreadsheet formula.
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Software Subscription Audit: Reduce SaaS Costs Without Disrupting Work
Review software ownership, renewal terms, seat usage, and overlapping workflows before making changes to your subscriptions.
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How to Prevent Scope Creep in Client Projects Without Damaging Trust
Make new requests visible, explain their effect on time and cost, and agree on changes before adding work to a client project.
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How to Get More Google Reviews With a Consistent Customer Workflow
Build a consistent review-request process with neutral invitations, useful replies, and feedback from real customer experiences.